Month: August 2019

  • Study suggests global warming may be a boon to Mediterranean Basin olive

    first_img More information: Fine-scale ecological and economic assessment of climate change on olive in the Mediterranean Basin reveals winners and losers, Luigi Ponti, PNAS, DOI: 10.1073/pnas.1314437111AbstractThe Mediterranean Basin is a climate and biodiversity hot spot, and climate change threatens agro-ecosystems such as olive, an ancient drought-tolerant crop of considerable ecological and socioeconomic importance. Climate change will impact the interactions of olive and the obligate olive fruit fly (Bactrocera oleae), and alter the economics of olive culture across the Basin. We estimate the effects of climate change on the dynamics and interaction of olive and the fly using physiologically based demographic models in a geographic information system context as driven by daily climate change scenario weather. A regional climate model that includes fine-scale representation of the effects of topography and the influence of the Mediterranean Sea on regional climate was used to scale the global climate data. The system model for olive/olive fly was used as the production function in our economic analysis, replacing the commonly used production-damage control function. Climate warming will affect olive yield and fly infestation levels across the Basin, resulting in economic winners and losers at the local and regional scales. At the local scale, profitability of small olive farms in many marginal areas of Europe and elsewhere in the Basin will decrease, leading to increased abandonment. These marginal farms are critical to conserving soil, maintaining biodiversity, and reducing fire risk in these areas. Our fine-scale bioeconomic approach provides a realistic prototype for assessing climate change impacts in other Mediterranean agro-ecosystems facing extant and new invasive pests. Explore further Citation: Study suggests global warming may be a boon to Mediterranean Basin olive growers (2014, March 25) retrieved 18 August 2019 from https://phys.org/news/2014-03-global-boon-mediterranean-basin-olive.html Journal information: Proceedings of the National Academy of Sciences © 2014 Phys.org A model predicts which regions of the Mediterranean Basin may expect increased (yellow to red color range) or decreased (blue colors) profits (in euros per hectare) from olive crops after a 1.8°C increase in average temperatures. Credit: Luigi Ponticenter_img Jerusalem olive trees linked to Christ’s time, experts claim (Phys.org) —A team of researchers in Italy has built a model that they’ve used to predict the impact of global warming on the olive business in the Mediterranean Basin. In their paper published in Proceedings of the National Academy of Sciences, the team describes how they added the ability to factor in both weather changes and pest persistence in modeling a change of 1.8°C warming, to reflect forecasts of temperature increases in the region between 2030 and 2060. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Most predictions of the consequences of global warming have been dire—more flooding, draughts and the spread of disease. In contrast, an increase in temperature in a part of the planet responsible for producing 97 percent of the world’s olive oil appears to portend an increase in production and profits—at least for growers in most of the region.Historical evidence allows for predicting how well olive trees will grow under different weather conditions and of course, how productive those trees will be. To build their model, the researchers took account of factors such as average temperature, heat, humidity levels, etc. That’s where most models stop, but in the Mediterranean Basin, that’s not the end of the story, because olive production is also heavily impacted by the olive fruit fly which destroys olives. Prior studies have revealed which environments the flies prefer or not—the researchers added such information to their model as well. After crunching the data, the computer displayed a map of the entire area color-coded to clearly show what sort of impact global warming should have on olive production in various parts of the region over the next half century.Olive trees can withstand draught and high temperatures, but the olive fruit fly cannot. That’s why the map the model spit out shows increased tree growth and production in Southern Spain, Northern Africa and parts of Italy and Greece—but it also explains why some areas, such as the Middle East might see less production, because temperatures up till now have been too chilly for the olive fruit fly to survive. Overall, the model projects the region will see an average 4.1 percent increase in crop yield along with a drop of 8 percent in olive fruit fly infestations. This will translate to an increase in profits of 9.1 percent, a very different scenario than what is expected to occur in many other parts of the world.last_img read more

  • Study shows rhesus monkeys able to add numbers together for a reward

    first_img(Phys.org) —A team of researchers working at Harvard Medical School has found that it is possible to teach rhesus monkeys to perform simple addition. In their paper published in Proceedings of the National Academy of Sciences, the group describes studies they undertook to teach lab monkeys to add symbols together in order to receive a reward, the results of which have shown that other primates besides humans are capable of performing simple math. Citation: Study shows rhesus monkeys able to add numbers together for a reward (2014, April 22) retrieved 18 August 2019 from https://phys.org/news/2014-04-rhesus-monkeys-reward.html Study shows capuchins less receptive to others who refuse to help when asked A rhesus macaque monkey is about to touch the symbol 8, worth eight drops of reward, rather than 4, worth four drops of reward. Credit: Margaret S. Livingstone The researchers noted that that the monkeys did less well when the values of two symbols were closer together, suggesting that at least part of their math skills were based on making estimates—a finding that could prove useful to researchers looking to understand how it is we humans are able to make mathematical calculations. Explore further © 2014 Phys.orgcenter_img Scientists know that many animals are capable of making numerical estimates—they can tell if they are being invaded by a few predators or many, for example. They also know that some primates have shown a rudimentary ability to add numbers together—to understand that multiple symbols that hold value hold more when combined, for example. In this new effort, the researchers have found that at least one primate—rhesus monkeys—can actually add values together to form a result which can be used for comparison with another value.To learn about the monkey’s math abilities, the researchers taught several of them to memorize values associated with the digits 0-9, along with 16 letters, and then to assign value to each of them (by giving them a treat if the picked the one with higher value). Then, to find out if they could add, the researchers presented two previously associated characters alongside another single one. To receive a treat a monkey had to add the value of the two symbols then compare the result against the value of the single character and then choose which had the greatest value. The researchers report that the monkeys were able to choose correctly approximately 90 percent of the time.Of course, the team realized the monkeys may have simply memorized the value of all possible pairings, instead of actually adding, so they introduced a whole new set of characters. Once the monkeys had been trained to associate values with them, they immediately, on their own, applied the math skills they had learned on the first experiment, proving that they were in fact adding the values together to reach a sum, which had a value all its own. More information: Symbol addition by monkeys provides evidence for normalized quantity coding, Margaret S. Livingstone, PNAS, 2014. DOI: 10.1073/pnas.1404208111AbstractWeber’s law can be explained either by a compressive scaling of sensory response with stimulus magnitude or by a proportional scaling of response variability. These two mechanisms can be distinguished by asking how quantities are added or subtracted. We trained Rhesus monkeys to associate 26 distinct symbols with 0–25 drops of reward, and then tested how they combine, or add, symbolically represented reward magnitude. We found that they could combine symbolically represented magnitudes, and they transferred this ability to a novel symbol set, indicating that they were performing a calculation, not just memorizing the value of each combination. The way they combined pairs of symbols indicated neither a linear nor a compressed scale, but rather a dynamically shifting, relative scaling. A rhesus macaque monkey chooses between two letters that represent different sized rewards. Credit: Margaret S. Livingstone Journal information: Proceedings of the National Academy of Sciences This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.last_img read more

  • Bringing backstage to the fore

    first_imgEntering its 19th year, the Chaman Lal Memorial Award, constituted to recognize artists for  the stage lighting and design is a unique endeavour in the field of theatre. It turns the spotlight on the innumerable unsung heroes that smoothen the on stage presence of theatre artists without ever getting visibly acknowledged. The awards conferred by the SoTciety will be given out this year by Minister of Culture, Chandresh Kumari Katoch on 5 May at Siri Fort. Also Read – ‘Playing Jojo was emotionally exhausting’The awards that honored the likes of Alyque Padamsee, Bansi Kaul, M.S. Sathyu, Ebrahim Alkazi, Sushma Seth, Zohra Sehgal and many other prominent theatre personalities all over India, will continue the tradition in the 19th edition. This time around,the highlights include Rudraprasad Sengupta from Kolkata for life-long Achievement to the theatre world, Ms Kriti V Sharma from Haryana for Excellence in Costume Designing and Sh. Dinesh Poddar from Kolkata for excellence in Stage Light Design.The award ceremony will be followed by a 40 minute multimedia presentation, Ek Shaam that will bring alive the magic of the stage for the audience. The concept and direction of the show is conceived by R.K. Dhingra.DETAILWhere: Siri AuditoriumWhen: 5 Maylast_img read more

  • Maybe your son finds solace in brothels

    first_imgMy ex husband is married and we are not in touch. I feel sad about the break up and miss him sometimes. I know he misses me too! What should I do?Neetu, New DelhiJust let go! Let go of the man who doesn’t belong to you anymore! You can always continue remaining good friends but don’t do anything drastic as he is now legally someone else’s husband. Emotions are difficult to control at times but we all have to act matured for a peaceful life. I know this will hurt but for a better tomorrow, you have to face this today! Also Read – ‘Playing Jojo was emotionally exhausting’We have found out that our only son visits brothels with his colleagues! This has completely shaken us up. How do we approach him and stop him?Mrs. Verma, HaryanaHow are you so sure about his whereabouts? Have you personally seen this? Firstly, I request you not to panic! If you are familiar with his friends, you can surely enquire in a friendly discussion and be alert. If the information is correct, as parents you’ll should try to have a heart-to-heart conversation with him. There must be a void that is leading him to do this. Understand that and in a peaceful way express your concerns. May be he will stop it the moment he realizes that his secret is out! Also Read – Leslie doing new comedy special with NetflixI have just realised that my wife is regularly keeping in touch with her ex-boyfriend. They have even met for coffee! I’m very hurt. Should I file for a divorce?Name withheldWhy are you even thinking of divorce? Did you confront your wife? You should be a friend and ask her to talk about it. She must be having her reasons and please, don’t suspect without a valid reason. Going out for coffee is no crime but hiding it from you is unfair! Take it easy. Talk it out and I’m sure this isn’t what you are reading it as. Trust your wife and have a transparent talk. Don’t fight! We are fixing our younger son’s marriage. This is arranged from the newspapers. We want to know the detailed info about this girl’s family from authentic sources. Could you suggest how we could go about with it?Singhvis, New DelhiThe most authentic way would be to engage a professional agency who in lieu of a fee will provide you with all relevant information of the family, its background and other relevant details of the prospective bride. Hire the agency and get the work done. But, the couple concerned should ideally spent quality time to analyze their compatibility; as that is something nobody else can find out. Just them. All the best!My baby girl is two months old. I’m not enjoying sex at all. I feel pain and feel very fatigued. My husband doesn’t seem to understand and insists on regular sex! How do I stop him? Help!Kavita, DehradunJust pack your bags and tell him that you want to stay with your parents for a few weeks as they want to enjoy this new phase of their life. As grandparents they want to have the honour of hosting the little one! This ideally should help you regain your comfort and once you are fresh, come back and have a great time.Have a love or life query you cannot find an answer to? Send your questions to – roopshashotm@gmail.comlast_img read more

  • Faith art beauty

    first_imgI should be the last one to say that don’t go by face, but it is not often that you meet people who exude charm, warmth as well as immense talent. All at the same time and to make things better – a pretty face. Meet Charuvi Agarwal. Artiste, animation film maker and for now Indian-mythology-renaissance-bringer.Remember the mythological serials you grew up with? The Ramayana and the Mahabharata on national television which was loud, garish, integral part of our formative years but such an eye-sore. And more often than not almost all of us have wished that our epic heroes should have been better dressed, better looking and worthy of Superman-Batman size posters on our bedroom walls. I am not talking faith here, am talking hero-worship. Our Rams and Lakshmans  were never cool enough. Also Read – ‘Playing Jojo was emotionally exhausting’But Agarwal is all set to change that game, one step at a time. Before we let that cat out of the bag, here’s a lowdown on the lady.Agarwal  is an India based artist and animation film maker. She is a graduate in Computer Animation from  Sheridan Institute of Technology and Advanced Learning, Canada  and a B.F.A. (painting) from College of Art, Delhi. Her career as a painter and a sculptor began at a very early age in which she won several awards of national stature and participated in many art shows with country’s leading art curators. Through her innovative ‘Claytronics’ (miniature clay sculptures of contemporary political figures) she has been featured in the Limca Book of Records (2007); after which she was honored at the ‘Incredible India@60’ Festival in New York by Coca-Cola as one of  ‘The emerging 10 who would transform the global artistic landscape’. Also Read – Leslie doing new comedy special with Netflix In 2007 her short film 10th Avatar was nominated and presented at SIGGRAPH 2008 Computer Animation Festival. The film went on being showcased in various international film festivals such as Internationale Kurzfilmtage Oberhausen, Taiwan International Children’s TV & Film Festival , 3rd Beijing International Animation Festival 2007, Santa Fe Film Festival , South Asian International Film Festival , One World Film Festival and many more. She also won Viewer’s Choice & Jury Award at Toronto Urban Film Festival for her other film Dundas n Bathrust. Agarwal has had work associations in animation film industry with pioneers like National Film Board of Canada where she worked on a short film on the legendary documentary filmmaker Alanis Obomsawin . Besides this she has worked on several independent projects and animated TV shows.CDL: Charuvi Design Labs which was founded in 2009 and comprises of a team of young talented and creative minds who work on big projects and have marked position in the world. CDL which was initially focused on animation alone, later indulged in other interests too like 3D conversion, making applications, and 3D art sculptures.The master mind behind CDL has been featured in various publications and earned prestigious film screenings at many festivals like Siggraph Computer Animation Festival (Vancouver, Los Angeles), Internationale Kuzfilmtage Oerhausen(Germany), Taiwan International Children’s TV & Film Festival , South Asian International Film Festival(New York), One World Film Festival(Ottawa), Montreal World Film Festival, Motreal (Canada), Anima Mundi International Animation Festival, Rio de Janeiro (Brazil), Edinburgh International Film festival, Edinburgh (UK),Indian Art Summit(Delhi ) and many more. Her paintings and miniature sculptures have garnered recognition and awards in high-profile exhibits from a very early age.She has been a part of many exhibitions which includes ‘Contemporary Women Artists of India’ All India Fine Arts & Craft Society, India held in 2004, Etching Prints, 77th Annual All India Art Exhibitions, India held in 2005, ‘I will survive’, International Committee of the Red Cross, Visual Arts Gallery, India Habitat Centre held in 2005, ‘Full Circle’ organized by Art Konsult, Lalit Kala Akademi, India held in 2006.  Her work was also featured in online Digital Liverpool Biennial in the year 2006.Agarwal has been facilitated with Rajiv Gandhi Award in the year 1997 followed by Biswanth Mukherjee Award in 2005. She was featured in Limca Book of Records (2007) for creating a new form of caricature called Claytronics miniature clay sculptures of contemporary political figures.Agarwal now is gearing up for her first exhibition in the Capital which, we assure, will be something you have never seen before. Watch this space for more.last_img read more

  • Reexamination should be held if needed Mamata

    first_imgKolkata: Expressing concern over the harassment faced by examinees while appearing for the national level medical entrance examination (NEET) in Bengali language, Chief Minister Mamata Banerjee wrote to the Union Human Resource Development minister Prakash Javadekar, demanding re-examination for the candidates who were adversely affected due to the “irregularities that took place in the National Eligibility cum Entrance Test (NEET) 2018.”Besides expressing her concern and suggesting re-examination for the candidates if needed, the Chief Minister also stated “a coordination mechanism at the institutional level should be established with the state government and Central Board of Secondary Education (CBSE), for making proper arrangements for examinations in future”. Also Read – Heavy rain hits traffic, flightsIt may be mentioned that the NEET examination held on Sunday, in which 59,000 candidates appeared from the state, 3,000 wrote their answers in Bengali language.In her letter to the Union minister of Human Resource Development Prakash Javadekar, Banerjee has stated: “…It has been reported that in many examination centres, the students were not provided with Bengali question papers in time, many were provided with photocopies of question papers which bore the same candidate code for multiple students and in many cases, the photocopies of question papers were illegible. It has also been reported that many students were forced to write answers using English or Hindi question papers.” Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedShe maintained in the letter: “For example, at the examination centre located at Cossipore Central School in Kolkata, 600 candidates appeared for the examination but only 520 question papers in Bengali medium were supplied. Similar was the case in Techno India School at Konnagar in Hooghly district.”It may be recalled that in 2017, the state Education minister Partha Chatterjee had raised his voice, stating that the standard of Bengali question paper of NEET was much more difficult than the English one.Banerjee in her letter on Monday also mentioned the issue of 2017 and mentioned that: “It appears that the examination conducting authorities have not been careful enough to ensure that the examination is held meticulously and the careers of prospective candidates are not jeopardised.””I strongly urge you to take immediate action against the persons responsible for such irregularities and also take suitable measures to ensure that the candidates are not adversely affected due to non-availability of appropriate question papers. If needed, a re-examination should be scheduled to give a fair opportunity to all such candidates,” she maintained in the letter.last_img read more

  • East Bengal chief Subhas Bhowmick faces 3year prison term

    first_imgKolkata: Subhas Bhowmick, technical director of East Bengal football club, was sentenced to three years imprisonment in connection with a bribery case of December 2005, by the Special Court of the Central Bureau of Investigation (CBI) in Alipore on Monday.The former coach of East Bengal was, however, granted bail against a payment of Rs 1 lakh, owing to his illness, soon after the quantum of punishment was announced. Bhowmick may appeal to a higher forum, challenging the verdict of the Alipore court by September 18. Also Read – Heavy rain hits traffic, flightsThe anti-corruption branch of CBI had arrested Bhowmick in December 2005 near the front gate of the South Club in Kolkata, while accepting a bribe of Rs 1.5 lakh from a businessman to settle his excise duty related cases. Ghosh was a senior Central Excise official, when the arrest was made. This case has been underway in court for almost 13 years and the verdict was finally passed on Monday. The CBI sleuths claimed that Bhowmick had demanded a sum of Rs 4 lakh as bribe from a company, which was finally settled at Rs 1.5 lakh. He had also tried to run away from the scene by attacking some CBI personnel, which had resulted in injury to a senior ranking officer of the central investigating agency. Popularly known as Bhombol in the football arena of the state, the former football player had to remain in jail custody for some time soon after his arrest and was then granted bail. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedBhowmick had played for both East Bengal and Mohun Bagan and was known as a powerful forward with good goal scoring abilities. He had represented India in various tournaments. He was a member of the Indian football team that had won the bronze medal in the Asian Games in 1970. He has been very successful as a coach for East Bengal. He had a forgettable first stint with the club during the 1999-2000 season. However, during his second stint as coach, the club won a multitude of trophies, including back to back National Football League titles in 2002-03 and 2003–04, apart from Kolkata Football League, Durand Cup and IFA Shield victories.East Bengal also won the LG ASEAN Club Cup in 2003 under his managership. Bhowmick stepped down as coach of East Bengal in 2005, after being implicated in the bribery scandal.He coached Mohammedan Sporting Club during the 2006 season, but was not as successful there as he was during his stint with EB.last_img read more

  • Young and overweight Have highprotein breakfast

    first_imgHaving a high-protein breakfast including milk, eggs, meat and yogurt daily can reduce unhealthy weight gain among overweight teenagers, says a new study.The researchers compared the benefits of consuming a normal-protein breakfast to a high-protein breakfast in overweight teenagers who would normally skip breakfast.“This study examined if the type of breakfast consumed can improve weight management in young  Also Read – ‘Playing Jojo was emotionally exhausting’people who habitually skip breakfast,” said lead author of the study Heather Leidy, assistant professor at University of Missouri in the US.High-protein breakfast which contained 35 grams of protein — prevented gains of body fat, reduced daily food intake and feelings of hunger, and stabilised glucose levels, the findings showed. For the study, the researchers fed two groups of overweight teenagers who reported skipping breakfast between five and seven times a week either normal-protein breakfast meals or high-protein breakfast meals.  Also Read – Leslie doing new comedy special with NetflixA third group of teenagers continued to skip breakfast for 12 weeks.The normal-protein breakfast meal was milk and cereal and contained 13 grams of protein. The high-protein breakfast meals contained 35 grams of protein.“The group of teenagers who ate high-protein breakfasts reduced their daily food intake by 400 calories and lost body fat mass, while the groups who ate normal-protein breakfast or continued to skip breakfast gained additional body fat,” Leidy said.  “These results show that when individuals eat a high-protein breakfast, they voluntarily consume less food the rest of the day. In addition, teenagers who ate high-protein breakfast had more stable glucose levels than the other groups,” Leidy noted.Large fluctuations in glucose levels are associated with an increased risk of Type 2 diabetes among young people, which can make health complications associated with weight gain more intense.The findings appeared in the International Journal of Obesity.last_img read more

  • Promoting women entrepreneurs

    first_imgWith the tagline of Innovate, Transform and Power as its prime focus, Rokitt Inc. is the expert in digital products for consumers across various industries. It is a dynamic team that strives to make a difference for the people we serve every day. Visiting India to launch their start-up, the co-founders Rohit Mahajan and Oksana Sokolovsky talked to Millennium Post about how they look at various industries through the lens of progressive disruption and develop products for mass consumption and impact. Also Read – ‘Playing Jojo was emotionally exhausting’Rokitt Inc. will be launching various digital products which would promote various social causes. The Women Entrepreneurs International (WEI) would provide a networking and promotional platform for women entrepreneurs. The community was founded by like-minded entrepreneurs with a mission to use their industry knowledge and experience to deliver an impactful contribution towards women’s personal and entrepreneurial growth. WEI also plans to expand its training and mentorship opportunities to help educate women on business networking and referral marketing. It also focuses on tangible services to help women launch, run and expand their businesses as well as offer specific services such as building a business plan, securing funding, registering the company, legal and accounting activities, launching websites and promotion. WEI support includes educational tools, skills workshops, legal and accounting services, marketing and web development support. Also Read – Leslie doing new comedy special with NetflixRohit Mahajan, the co-founder said, “I am convinced that with real tangible support, women will be able to start and expand their businesses and become more independent and empowered. WEI has established key partnerships with vendors to scale up its services and deliver tangible results. Our goal is to equip women with the skills and resources that will allow them to become successful entrepreneurs in a global economy.”  WEI is a key drive by Rokitt Inc. to expand the women’s empowerment initiative globally, targeting to impact more than one million women over the next few years. There will also be a Center for Anti-Violence Education (CAE) which will develop and implement comprehensive violence prevention programs for individuals and organisations. Through a combination of education, physical empowerment, and leadership development, CAE will provide for the underserved communities throughout the New York metropolitan area with skills to break cycles of violence. With products like Local Advertising Platform, Travel, Machine learning, Natural language processing, Rokitt Inc. has a wide amount of industries and technologies under its wing.last_img read more

  • Mother should not discuss weight issue with daughters

    first_imgIf you want your daughter to shed a few pounds, better abstain from saying it in so many words and if you have to, do bring in your own weight concerns to the discussion, suggests new research.While discussing issues of diet and weight with their daughters, mothers would do better to raise their own weight-related problems, the study said.Aiming to figure out how mothers should discuss weight issue with their daughters, the study focused on a representative group of sixth- to eighth-grade girls and their mothers. Also Read – ‘Playing Jojo was emotionally exhausting’“Generally, we found that for the daughters who were being encouraged to lose weight by their mothers, outcomes were worse if their mothers were not also discussing their own weight concerns,” said one of the researchers Erin Hillard from University of Notre Dame in Indiana, US.“The daughters who were being encouraged to lose weight but whose moms were not also discussing their own weight concerns were more at risk for development of disordered eating, based on the higher scores on measures of dieting behaviour and drive for thinness they reported in eighth grade,” Hillard noted. Also Read – Leslie doing new comedy special with NetflixHillard acknowledged that the study findings as a whole suggested more about what mothers should not be talking about than what they should.“After all,” she said, “the best outcomes were found for daughters whose mothers were not engaging in either type of conversation.” “They do shed light on the complexity of the issue of talking to children about their weight in ways that don’t lead to poor health outcomes in the long run,” Hillard noted.The study was published in the journal Body Image.last_img read more

  • Cartoon characters as super veggies help kids eat healthy

    first_imgMarketing vegetables in school lunchrooms using the Super Sprowtz – a team of fun-loving characters with super powers – almost tripled the percentage of elementary school students choosing items from the salad bar,the findings showed. “If we put time and good resources into marketing healthy choices to kids, it can work,” said lead researcher Andrew Hanks, Assistant Professor at The Ohio State University in the US. Further, such interventions were found to improve nutrition, behaviour as well as performance in school. Also Read – ‘Playing Jojo was emotionally exhausting’For the study, published in the journal Pediatrics, the team analysed the behaviour of children from 10 public elementary schools in urban New York State. In some schools, they wrapped the bottom portion of the salad bar with a vinyl banner depicting the cartoon characters as super veggies. In others, they played cartoon videos in the lunch room. And in others, they tried both tactics. According to researchers, in schools with the salad bar banners, 24 per cent of kids took vegetables from the salad bars. Also Read – Leslie doing new comedy special with NetflixIn those schools that had characters on the salad bar and video, the vegetable selection jumped from 10 per cent to almost 35 per cent. “If we can encourage kids to take vegetables of their own accord, rather than have someone put it there for them, they’re much more likely to eat them,” Hanks noted.No significant improvement was found in schools with videos alone. However, the researchers said that it is unlikely such a technique would work with older students.last_img read more

  • KoPT receives second cape size cargo vessel

    first_imgKolkata: The Kolkata Port Trust on Sunday received the second cape size dry bulk cargo vessel at Sandheads, a senior KoPT official said.”This is the first time that the entire 1.65 lakh tonne cargo in this voyage is meant for Haldia. This vessel will offload it’s entire cargo here and not move to other east coast port,” Kolkata Port Trust chairman Vinit Kumar said. The M V Cape Mary, is carrying coal and will offload 1,00,000 tonne at sand heads and another 65,000 tonne at a new lighterage point opened by KoPT near Sagar island with help of floating cranes, he said. M V Cape Mary is carrying 1,65,173 metric tonne of steam coal in bulk on account Orissa Metaliks Pvt Ltd with an arrival draft of 17.84 metres. The first cape size vessel, MV Samjohn Solidarity, last year with similar cargo on account of Adani Enterprises Ltd, called upon KoPT but had discharged 1 lakh tonne of coal before making onward journey to another East coast port.last_img read more

  • State okays redevelopment of Thika tenancy land

    first_imgKolkata: In a major development, the Bengal government on Thursday has decided to allow the construction of multi-storeyed buildings on Thika land in Kolkata and Howrah lifting the earlier ban of not allowing construction beyond a height of 9.5 metres. The decision was taken in a Cabinet meeting chaired by Chief Minister Mamata Banerjee.The new law as proposed by the state government will entitle the Thika tenants to set up constructions up to five storeys. The tenants can set up their buildings on their own or through a bank loan. However, it would be obligatory on the part of the Thika tenants to accommodate the sub-tenants in the newly constructed houses. Under no circumstance, the Thika tenants will be allowed to engage developers to construct the building. Also Read – Bose & Gandhi: More similar than apart, says Sugata BoseState Urban Development and Municipal Affairs minister Firhad Hakim said: “All the Thika tenants and sub-tenants will be rehabilitated in the new buildings. Each floor would measure around 385 square feet. A construction of up to five storeys can be made by the Thika tenants. If someone is unable to construct the same due to financial constraints, the Bengal government will provide financial assistance to these tenants for setting up the building under ‘Banglar Bari’ scheme run by the government.” Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataUnder the ‘Banglar Bari’ scheme, the Bengal government extends financial help to the poor so that they can set up their houses. The Thika tenants can also apply for bank loans if they wish to do so. No promoters will be allowed to construct buildings on Thika land, Hakim clarified while addressing the media at Nabanna on Thursday. It was learnt that during the Zamindari period, the landowners used to allow tenants on their lands. Later, when the Zamindari system was abolished, these Thika tenants continued to occupy the lands and had been living there generation after generation. In Kolkata, the total amount of Thika land is something around 2,000 acre while in Howrah the figure remains nearly at 517 acre. The Cabinet meeting also proposed to set up a special committee which will look into the possible amendments in the municipal laws necessary for promulgating the new laws. On the basis of the recommendations by the committee, the new Bill will be placed in the state Assembly. Earlier, many these Thika tenants despite being affluent, were unable to construct buildings beyond 9.5 metres in height which is equivalent to a four-storeyed building due to the restrictions laid down by the municipal laws. It may be mentioned here that a large number of people living in various slums across the city will be immensely benefitted after the restriction is lifted. There are many such Thika tenants and sub-tenants in many of the slums in the city.last_img read more

  • 3day knowledge carnival begins at VIT

    first_imgVELLORE: One of the biggest festivals in educational institutions in India – GraVITas, the annual technical and management festival and knowledge carnival began at Vellore Institute of Technology on October 12. P Ravichandran Purushothaman, President of Danfoss India inaugurated the three-day event and Mohamed Maliki, Morrocan Amabassodor to India was the guest of honour. Dr G Viswanathan, Founder and Chancellor of VIT handed over the Young Achievers Award. Also Read – Add new books to your shelfThe annual event, is a platform for students of engineering and management to demonstrate their capabilities. GraVITas’19, the tenth edition, will be held till Sunday. On the occasion, Dr Viswanathan handed over the Young Achievers’ Award to J Kishore Patel and Santhosh Kaveri, VIT students and also released a special edition of a souvenir to mark the inauguration of graVITas ’18.Address the gathering on the occasion, Dr Viswanathan said that graVITas served as a platform for students to carry out research and make new inventions in the areas of agriculture, industrial sector, and management and service sectors. Also Read – Over 2 hours screen time daily will make your kids impulsiveThrough this, VIT was serving the cause of the country’s development as well as welfare of the society. He said that last year, VIT stood first for publishing scientific papers.In his address, Maliki said that the theme of graVITas this year was technologies for non-technologists and welcomed this initiative.He said that Morocco was the world leader in the production of chemicals and fertilisers and world renowned companies were operating there. The Moroccan University was among the oldest in the world, he mentioned adding, they gave a lot of importance to generation of solar power. He said that 40 per cent of the total power generated in Moroco was through renewable solar power. Stating that agriculture was one of the most important sectors, he lauded VIT for giving importance to agriculture. Purushothaman presented a cheque of Rs two lakh to VIT student Mary Sebastian for the best project report. In his address, he said that research and inventions were the most important objectives of engineers. Most of the countries in the world were facing several challenges towards growth and development, especially in the industrial and agricultural sectors. He pointed out that while production was in one place, the beneficiaries were situated elsewhere and it took a lot of time and money for beneficiaries to receive the produce. If this had to change, it was the role of engineers to devise new methods to set right this problem.The President of Danfoss India said that the country faced a severe water scarcity and most of the rivers in the country were highly contaminated and there is a need for a plan to rid this contamination. While on the one hand, there were problems caused by flooding, elsewhere people faced acute water scarcity. Purushothaman said that Danfoss India was implementing a lot of projects with the student community and this included cash rewards for the best projects.GEEDS India Mechanical R&D Director, at Valeo IndiaJaji Vijayaraman, G V Selvam, Vice President of VIT, Anand A Samuel, Vice Chancellor, Pro Vice Chancellor S.Narayanan, graVITas Convenor Devendranath Ram Kumar, Rishita Koneru, Students Convenor and Shashank, student, also spoke on the occasion.More than 15,000 students from Nepal, Sri Lanka, Bangladesh, China, Rwanda, United Arab Emirates, France, Japan and United States of America are taking part in the three-day event. In addition to 125 events, over 40 workshops and lecture demonstrations will be held over the course of three days.A unique feature of graVITas is that one of the components of the knowledge carnival and technical, management festival is the International conference on innovative and emerging technologies for farming, environment and environment – water.Over 100 project reports and research papers will be presented for evaluation. Competitions on robowars, robotic challenge, remote control will also be held.A total grand prize of Rs. 15 lakh will be handed over to the winners. Jahwan Ahmed, leading Scientist in the Ministry of Defence will take part in the valedictory function on Sunday and hand over prizes to the winning students.last_img read more

  • Septuagenarian found dead in Netaji Nagar

    first_imgKolkata: A 70-year-old man was found dead inside his rented house at Netaji Nagar, a few kilometres from the place where an elderly couple was strangulated to death on July 30. The victim, whose body was found on the ground floor of the rented house, was identified as Sadhan Som.He had been living at Biswajit Bhawan in Vidyasagar Colony for the past six months as his house was handed over to real estate developers for setting up of a new apartment. The incident triggered tension among the people in the locality on Sunday morning. A maid servant went to his rented house on Sunday morning and found that the front door was not locked from inside. As she pushed the door it opened. When she stepped into the room she saw that the victim was lying on the floor with his head tied against a leg of his bed with a rope. Local residents also rushed to the spot after knowing about the incident. They informed the local police station. Police later reached the spot and recovered the body and it was sent for the postmortem examination. The investigating officers are waiting for the postmortem report which will throw some light into the cause of his death. According to the preliminary investigation, police suspect that there may be some foul play behind the incident as the door was open. Police also came to know that construction of housing complex has been going on after his house given to the real estate developers. An eyewitness said that the window of the room was also open in the morning when his body was found. The investigating officers collected some samples from the room. A detailed probe has been initiated to ascertain the cause of his death. They are also investigating if the victim had committed suicide. It may be mentioned here that Dilip Mukherjee (80) and Swapna Mukherjee (72) were murdered in Netaji Nagar on July 30. Following the incident, the Kolkata police started installing CCTVs outside the houses where elderly couples live alone. Soumadeep Pal (17), a resident of Baganpara, within Regent Park police limits was found hanging from the ceiling inside his room on Sunday morning. The victim was a first-year student at Hazra Law College. The family member spotted body hanging from the ceiling and informed the police. He was declared dead on arrival after being taken to MR Bangur Hospital.last_img read more

  • Marilyn Monroes Iconic Pink Dress from Gentlemen Prefer Blondes Opened a New

    first_imgThe most popular blonde beauty of all time, Marilyn Monroe was not only a talented actress but also a fashionista with a sweet tooth for extravagant pieces of clothing. Most of these were worn by Monroe in films or at photo shoots which produced memorable images of this actress that still catch the eye of the public today, triggering awe and admiration. In 1953, the year before the famous “flying skirt” photograph — a moment caught at the set of The Seven Year Itch, the movie starlet opened a new chapter in cinematic fashion with the pink strapless dress in the film Gentlemen Prefer Blondes.Publicity photo of Marilyn Monroe. Possibly for film Gentlemen Prefer Blondes (1953)This film was a 20th Century Fox musical romantic comedy directed by Howard Hawks, starring Jane Russell and Marilyn Monroe, with Charles Coburn, Elliott Reid, Tommy Noonan, Taylor Holmes, and Norma Varden.Monroe’s role in the film will be best remembered due to her musical performance of the song “Diamonds Are a Girl’s Best Friend” which was complemented with her seductive choreography and male suitors dressed in tuxedos. This unforgettable scene probably wouldn’t be so admired if it wasn’t for Monroe’s pink designer gown.Monroe in a publicity shot for Gentlemen Prefer Blondes,The gown is described in the blog I Get a Kick Out of You as a classic product of American costume designer William Travilla “made out of peau d’ange, a sort of silk satin.”“The aim was to show the outline of the body, but for the dress to move with the body and not crease – which was rather difficult when Marilyn was moving up and down the stairs. Eventually, the silk satin was glued onto felt, with a black lining added to the back, to give it a stiffness. A huge butterfly bow was added at the back.”Gentlemen Prefer Blondes poster advertisement in Modern Screen magazine.A more profound insight into Monroe’s costume choice in the era of full skirts reveals an intriguing perspective. According to David Chierichetti, author of Hollywood Costume Design, the dominant style of enormously full skirts indeed made actresses’ waists seem smaller but that wasn’t satisfying enough to complete the impression they wanted to give — a fit and slender figure.Much like her female colleagues Betty Grable and Lauren Bacall from How to Marry a Millionaire, Monroe was dubious about wearing a full skirt because, as she said, it made her look bulky on screen. She insisted on tight skirts.Quotes from Marilyn MonroeTravilla respected her resistance and regarded Monroe to be a fashion-conscious star who deserved special treatment in terms of costume design. On one occasion, he admitted that sex symbols like Monroe can be quite complicated because their awareness of their strongest points makes them obsessive about maintaining that specific image for the public.Travilla also tasted a part of the stardom that followed this Hollywood film, when he received a shared Academy-Award nomination for the costume with the designer Charles LeMaire.Monroe was originally going to wear a pair of black opera gloves with black Salvatore Ferragamo pumps but Travilla decided to change the color of the gloves and shoes to match the gown.The glamorous dress has been replicated many times over the years and also became Madonna’s costume choice for the music video of her hit-song “Material Girl.” Madonna openly discussed her feeling of ultimate discomfort in the dress because it hindered her movements in the video, which were actually an imitation of Monroe’s choreography.According to The Telegraph, the magenta gown worn by Monroe was dubbed as “the most important Hollywood dress ever.” In 2010, it was included in a big auction of famous film props and costumes.Original Sketch of Marilyn Monroe wearing her pink dress for the musical Number ‘Diamonds are a Girls Best Friend.’ This sketch by William Travilla shows Monroe wearing matching pink gloves.It sold for $310,000 though later discussions by fashion historians cast doubt on it’s authenticity. Reportedly, Travilla’s notes about the costume revealed that two copies were made.Read another story from us: Marilyn Monroe: the Bookworm who Fantasized about Sleeping with Albert EinsteinThe dress was very long and since the shooting lasted for an entire day it easily got dirty and had to be replaced with a spare one. There was no digital retouching back then, so Monroe had to put on another dress when needed. Whatever the case with the authenticity of the sold dress, the one on screen is still considered one of the most significant hallmarks of glamour and cinematic fashion in history.last_img read more

  • Become an Online Pundit Overnight

    first_img Register Now » 5 min read Some people freeze up the second the camera starts recording. Savvy entrepreneurs should instead sit up straight, smile and embrace the opportunity to promote their small businesses through one of the simplest and most cost-effective online communication vehicles available today. Happily, a range of value-priced, portable pocket video cameras such as Kodak’s new Zi8 ($179.95) can turn any entrepreneur into the next Michael Moore or Eli Roth.Mind you, we didn’t say Steven Spielberg. Although units like the Zi8–which can capture several hours of 1080p widescreen, high-definition video on interchangeable SD memory cards–make filming easy, they’re no replacement for an experienced production company. While Kodak’s latest model offers handy features like image stabilization, external microphone input and auto-assists that aid with filming in dimly-lit conditions, know this: You won’t be using it to record any feature-length broadcast spots.But just because slick TV commercials and green screen-backed evening news segments are beyond the reach of such entry-level units doesn’t mean you can’t attract as many eyeballs as you would via broadcast distribution. Buoyed by heightened broadband penetration and viewers’ insatiable appetite for original content, demand for video is skyrocketing as consumers continue to gravitate en masse from television toward online aggregators like Vimeo, Viddler and Crackle. That includes category leader YouTube, which now attracts more than 100 million viewers a month, though even that figure’s peanuts overall, considering that U.S. households can watch roughly 15 billion videos online in the same 30-day period. Likewise, marketing opportunities are also growing by leaps and bounds, ensuring that even if it’s not a current cornerstone of your current promotional or public relations strategy, online video should be.As an added bonus, virtual distribution channels are a dime a dozen nowadays, and all the more accessible and attractive given their ability to host and serve video at no cost to you, the creator. Just be careful to read the fine print: Some automatically assume ownership rights of all footage uploaded to their service, while others place frustrating caps on video size and length. Still, offering the ability to easily “embed” video links, letting you seamlessly integrate recorded spots into existing corporate web pages, blogs and social networks, there’s no beating their value, ease of use or proven ability to reach end-users.When properly packaged and promoted via free and paid newswires, online communities, user forums, newsletters, social networks and services such as LinkedIn, Plaxo or Twitter, it’s literally possible to reach millions via word of mouth. Moreover, nothing’s stopping you from branding a sequence of regular shorts as an “online series” or a dedicated area of your website devoted to a specific topic. As such, it’s relatively easy to put all the mechanics in place needed for videos to virally spread, and brand both yourself and your enterprise as a thought leader in any given space. While news pickup and audience numbers can vary wildly–not every project will post up the same numbers as “Chocolate Rain”–you can accurately position and time videos to capture the public gestalt.Technology and price are no longer barriers to entry. With more than a dozen different options like Flip’s Ultra HD ($199) and Mino HD ($229); Creative Labs’ Vado HD ($229); and Sony’s Webbie HD MHS-PM1 ($169) or MHS-CM1 ($199), it’s easy to find a suitable camcorder. That goes double considering that manufacturers like Aiptek and DXG also offer a range of stylish, portable and travel-friendly selections ranging from just $99 to $149. All are simple point-and-shoot devices that require roughly five to 15 minutes to learn, and plug-and-play units that connect right to any Mac or PC, letting you quickly dump video to desktop and upload online. Bearing this in mind, you don’t need any technical expertise to become a producer anymore, or have to spend a small fortune on high-end production values. Although, as fellow columnist Ramon Ray kindly points out, taking a little extra time to edit and enhance video quality will improve your company’s image.The best part for closet Hollywood hopefuls: Footage can take the form of daily video blog entries; expert advice; how-tos; behind-the-scenes looks at the making of your startup; roundtable discussions; panel debates; documentaries; and more. Options for video setup and construction are literally as endless as your imagination, and while it can pay to keep things simple, oftentimes, the more creative the better. It’s even possible to enjoy a more active dialogue with customers through these vehicles than you’d achieve with static print, broadcast or online placements. For example, imagine posting a blog entry asking readers to submit questions, then quickly filming yourself answering pressing queries and uploading responses the same day.One can’t underestimate the human touch either, as such productions not only help put a human face on your enterprise, but also let you speak to specific viewers directly and concisely, and engage in a more organic form of conversation. Likewise, the psychological value of appearing on-camera shouldn’t be discounted. As much as people love seeing their names in print (and pretentious show hosts are loath to admit), there’s an even greater halo effect that benefits those who appear as experts on film.So what are you waiting for? For less than the cost of catering a single day of shooting a traditional infomercial, overnight celebrity–as well as the heightened awareness and opportunities it can bring your business–awaits. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Opinions expressed by Entrepreneur contributors are their own. August 10, 2009 Growing a business sometimes requires thinking outside the box.last_img read more

  • Bionic Eye Shows Promise for People With AgeRelated Vision Loss

    first_img Growing a business sometimes requires thinking outside the box. The realities of aging can be hard to face. Muscles weaken, it can become difficult to remember things and the body loses some of its function — one being fading sight. Now, however, there’s hope to mitigate some of the damage done by a diminishing field of vision.The Argus II system, which has been referred to as a bionic eye — the same one used to help patients with the degenerative disease retinitis pigmentosa — has shown promise for people with advanced dry age-related macular degeneration (AMD), a condition that affects 20 to 25 million people globally, according to UN estimates. Although the Argus II has helped more than 100 people with retinitis pigmentosa to regain some semblance of vision, Ryan Flynn is the first person to use the technology to mitigate the effects of AMD.Related: Imagine If Our Highways Were Paved in PlasticFlynn, an 80-year-old man from Manchester, England, was an avid gardener and enjoyed watching Manchester United play soccer (or football, as it’s called across the pond) before dry AMD took his central vision (wet AMD also exists). Though he can still see things peripherally, his sight has been deteriorating for nearly a decade.  He underwent a four-hour procedure at Manchester Royal Eye Hospital last month to place a receiver on his retina. When he wears glasses fit with a small video camera, the camera feeds images to the receiver. He’s now able to see outlines of people and objects, RTE reports. He told the BBC that he was “delighted” with the implant.As part of a clinical trial, the hospital will implant electrodes in four other individuals with dry AMD. The patients in the trial will receive the Argus II system for free, though it usually costs $145,000 — not including the cost of the operation or doctors’ fees.  The technology was invented by Dr. Robert Greenberg, CEO of Second Sight.To see how the Argus II works, check out the video below.Related: Samsung Wants to Measure Body Fat With a Smartphone SqueezeCorrection: An earlier version of this article misnamed the device. It is the Argus II.  July 22, 2015 Opinions expressed by Entrepreneur contributors are their own. 2 min read Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Register Now »last_img read more

  • This Japanese Billionaire Thinks Computers Will Be Smarter Than Humans in 30

    first_img This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. This story originally appeared on Business Insider Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Singularity — the point when machine intelligence surpasses our own and goes on to improve itself at an exponential rate — will happen by 2047, according to Masayoshi Son, the Japanese tech mogul leading SoftBank.Son was speaking on Monday at the Mobile World Congress conference in Barcelona, Spain.He said: “I totally believe this concept. In next 30 years this will become a reality.”Son went on to say that our world will fundamentally change as a result of so-called superintelligences that will be able to learn and think for themselves, TechCrunch reports.”There will be many kinds,” said Son, whose company spent $32 billion (£26 billion) acquiring UK chip designer ARM last year. “Flying, swimming, big, micro, run, two legs, four legs, 100 legs.”Son added that he expects one computer chip to have the equivalent of a 10,000 IQ within the next 30 years, Bloomberg reported.Japan’s second richest man went on to highlight how SoftBank plans to invest in the next generation of technology companies that are developing AI with a new $100 billion (£80 billion) tech fund, which was announced last October and is called the SoftBank Vision Fund. Apple and Qualcomm have contributed to the fund, as has the sovereign wealth fund of Saudi Arabia.”I truly believe it’s coming, that’s why I’m in a hurry — to aggregate the cash, to invest,” Son said. “It will be so much more capable than us — what will be our job? What will be our life? We have to ask philosophical questions. Is it good or bad?”Son added: “I think this superintelligence is going to be our partner. If we misuse it it’s a risk. If we use it in good spirits it will be our partner for a better life. So the future can be better predicted, people will live healthier, and so on.”Son is not the only person who thinks superintelligent machines will become a reality. A panel of AI leaders including Elon Musk, the founder of PayPal, Tesla and SpaceX, and Demis Hassabis, the cofounder and CEO of Google DeepMind, agreed that superintelligence is likely to be developed in the coming decades.The panel, which took place in January at the Future of Life Institute, had varying opinions about the exact time frame and the potential risks that could come about through such a breakthrough, while Hassabis voiced concerns about whether tech companies will work together in the lead up to the intelligence explosion he anticipates. 3 min read Enroll Now for Free February 28, 2017last_img read more

  • Roll the Dice Why Im Doubling Down on Virtual Reality As an

    first_img Opinions expressed by Entrepreneur contributors are their own. 5 min read Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now By 2018, estimates say, there will be over 171 million active virtual reality users. With giants like Google, Samsung, HTC and Sony competing for the consumer virtual-reality console market, and many more throwing their lot in through crowdfunding and niche campaigns, the future looks bright for the new, 3D medium.Related: 10 Amazing Uses of Virtual RealityThere are games, movies and even art programs being developed to ensure that virtual reality is a success — but there’s just one thing missing: advertising. How much longer do we have to wait for virtual reality to become the best ad platform the world has ever seen?I don’t think we’ll have to wait much longer, but I’m not concerned by the slow growth of virtual reality; in fact, I think it’s a good sign. It seems like things that catch on quickly also are more prone to fizzling out unexpectedly, because they’re solving a problem users already know they have, instead of really innovating.Virtual reality, on the other hand, is a fundamental shift in how we consume media, so it only makes sense that it takes time to become popular. Think of it as a slow burn.Some may think I’m overly optimistic, but consider:Facebook Is investing.When did social media really take off, and I mean really? Sure, MySpace and Friendster were fun for a bit, but when did posting updates about your day become a normal thing for adults to do? If you’re thinking of Facebook, you’re right — the company is not only one of the most respected names in tech, it’s also what I would consider the father and mother of a societal shift.Facebook’s history of innovating consumer media and entertainment, including how we even define media and entertainment, means that its investment in virtual reality packs a big punch when it comes to votes of confidence.First, there was the company’s purchase of Oculus, arguably the first virtual reality headset that was actually appealing and showed potential for profit. Next, Facebook is also exploring new ways of using VR for fun, aside from games ,for such purposes as socializing and art.Additionally, Facebook recently released a toolkit to make it easier to capture and share virtual-reality video. It’s no surprise that Facebook recognized user-generated content as the catalyst for great new online-entertainment mediums, and from an observer’s point of view, it’s very promising to see the company trying to spark that flame.China loves VR.Americans tend to be in the majority in terms of early adopters of new technology. That means that while we often catch on to tech trends, we aren’t the first. To see the innovators, we turn to Asia, which is why it’s so incredibly promising that China loves virtual reality.China’s VR market is zooming-in on $9 billion, with over 200 startups working on bringing the industry forward even faster. Chinese companies have made low-cost models readily available, as well, which means that anyone who wants to try out virtual reality can do that.Related: 7 New Opportunities Virtual Reality May CreateAs our economy becomes increasingly global, and the world’s cultures continue to blur and sample from one other, I can’t see a world in which, once China, Japan and South Korea love a technology, it doesn’t spread around the world. Once those affordable but fully functional headsets make it across the pond, it’s time for the next big thing . . .VR is practically made for shopping.I’m going to be honest here: I don’t think that advertisements that are anything like internet pop-ups will fly in virtual reality, if for no other reason than they’d either scare or seriously annoy users. I do, however, think that product placement and immersive brand experiences will be the new wave of consumerism.First off, think of the last time you wanted to buy something for your home, such as furniture. How sure were you that it would look good? How long did you take measuring the spot in which you planned to put it? With a VR headset, the entire experience becomes intuitive.As another example, think about the last time you picked a vacation spot; would it have been nice to look around it first? With virtual reality, any “experience” brand will be able to give you a “teaser tour” of your vacation, which will go a long way toward making sure that guests are not only excited to arrive, but happy with the experience once they do.Finally, but possibly most importantly, VR looks like it will change our more traditional shopping habits forever. I don’t think that we’ll ever stop going to stores and looking at all of the goods on display, whether we can afford them or not. However, I do think stores could make themselves even more irresistible by investing in more high-end virtual reality gear, including free-roam treadmills (which sync up with VR games) and the like, to give us expanded tours of what they offer.Related: Someday Virtual Reality Will Be Entertaining But It’s Useful Right NowIn sum, virtual reality is the new frontier, and we’re cautiously approaching it. But before we know it, it will simply be the way we shop, entertain ourselves, socialize and work. I’m doubling down on virtual reality because its growth and appeal are so similar to the birth of the internet: a disorienting, sometimes intimidating piece of new technology with essentially unlimited utility, both for productivity and for happiness. June 1, 2017 This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Freelast_img read more