introduction: we talk about Wang Lin is how to use the fan marketing, hunger marketing means with Qigong master name purpose is how to make money, because of the nature of the product and service problems caused the downfall of "master", what inspired this thinking to the study of Internet enterprise.
Wang Lin, the "master" raise a Babel of criticism of the news was arrested because of trouble, Master Wang and many political and business celebrities, have had a group photo, the photo of the troubled celebrities. Some celebrities began writing sound, for example, the well-known financial writer Mr. Wu Xiaobo wrote a "photo with Wang Lin more embarrassing thing", with his father had participated in the qigong master experiment begins, wrote his fear of qigong.
I also believe that qigong is not a pseudo science, there is a certain scientific truth, those who do not exist in the presence of Qigong is superficial. In this paper, I do not want to discuss the issue of Qigong, because we are not professional. I want to talk about is Wang Lin is how to use the fan marketing, hunger marketing means with Qigong master name purpose is how to make money, because of the nature of the product and service problems caused the downfall of the "master", but also to the study of Internet business thinking to take what inspiration.
now entered — "Wang Lin" master "the Internet thinking".
master fan marketing
Internet thinking is the hottest word for the past two years, and its core is the fan marketing, said a simple way to go is the star of the road, to attract a group of followers. Many companies are fans of marketing experts, such as millet company’s Lei Jun, but also through the fan marketing, millet to lower costs, faster speed to snatch the first throne of the mobile phone market share.
I analyzed Wang Lin’s road to fame and found that "master" is actually very understanding of fan marketing.
the first step, the master to pack themselves as "god". The Han Emperor Liu Bang has used the "emperor cut the White Snake Legend" uprising, Liu Bang cut the white snake as the symbol for the emperor, Liu Bang the Red Emperor ‘s son, meaning the emperor, Liu Bang used the story of the Qin Dynasty and that of tyranny, The people are destitute. attract more and more quickly, "fans" to follow, interpretation of a grass root counter attack the story of the ultimate success.
Wang Linhe is not the first packaging himself as "god". Wang Lin wrote in his book: "7 years away from home, Mount Emei worship Taoist arts. When the Cultural Revolution was put in prison in prison around poultry meat, eating and drinking. Twist open handcuffs shackles, useless." Look at Wang Lin’s hand piece level is not simple, his "qigong" is said to have origins.
look at some domestic mobile phone enterprises, in order to flaunt their own reasons, must pay tribute to Jobs, said he was a disciple of Jobs, and even claimed to be "booth" behavior, in the mobile phone conference, all dressed to the Jobs line, the same.