Dangdang restart its own brand of clothing said 60 billion market share

NetEase Francisco September 12th news yesterday, dangdang.com held "2014 new autumn and winter clothing conference in Beijing, conference on dangdang.com announced" T Taiwan accelerated "plan, including the expansion of wireless fashion editors and buyers team team, and Fashion Designers Association to establish the depth of cooperation, open the designer channel or area. At the same time Dangdang and China Fashion Designers Association reached a strategic cooperation, the two sides announced earlier invested 100 million yuan to create and support China’s original design platform. Dangdang vice president Deng Yifei said: for the high growth of the clothing business to inject new impetus, the goal is to win 60 billion yuan in the clothing market of $600 billion."

this September 15th, dangdang.com will launch the first buyers shop, including ZARA, GAP, UNIQLO brand new, 1 fold sales. In addition, will also focus on developing wireless business, its mobile phone client launched a fashion shopping channel, Dangdang accent and topic shopping communities personalized user channel.

in September last year, Dangdang has stopped its own clothing brand, then Dangdang CEO Li Guoqing said push its own brand clothing too early. Now looks good time, Dangdang second quarter 2014 earnings report, the net profit of $28 million 800 thousand in the two quarter, a record high. This data is 2 million times in the first quarter earnings of 14, while the same period last year, Dangdang loss of $64 million. Apart from the book business revenue growth of 43.5% over the same period, the two quarter of the three party trading platform, daily necessities and other clothing to achieve 1 billion 430 million yuan, an increase of 82%, the growth rate and size continues to significantly ahead of the book business. (Sun Hongchao)

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