Wang Xusheng the founder of the kitchen a recipe website how the community

in the traditional recipe web site, the user’s use of the process is to query recipes to read recipes to leave the site. But under the kitchen to join the upload work this link, that is, users can upload their own learning recipes after reading the menu, so that the interaction between the instructor and learners will naturally interact. On the other hand, upload work users will synchronize this information to social networks, but also to attract new users to learn under the kitchen. "Work" has become the key to driving the community.

"works" is how many people have done this dish. There are 120 thousand users in the kitchen to upload their own works, the average of each menu has the following 7 works, which we are in all categories of recipes in the far ahead. In our definition, the core value of the application of the menu category is the work, like the public comment is the core value of the user’s evaluation. "Work" to let the user know the menu which is the most popular, what other people do this dish, can help us calculate the popular what to eat now, we improve the efficiency and quality to help users find content. This is much more efficient than manual editing.

how to get more people to participate in our content system, which is the core of our product design. In my opinion, the key to the community, is to make people feel equal.

first, we let the threshold of production become low. It is very tedious to write a cookbook. Cooking is easy, but you also want to be a photographer, but also to write the text steps. We will strive to simplify the process of creating recipes.

learning recipes are the majority of users, we will deliberately guide them to upload their own works. The first to allow users to recognize the work can be uploaded. Second is the follow-up, immediately after the upload and you say hello, so there will be a sense of accomplishment.

previously, we put the work in accordance with the number of points like to sort, but users see others do well, often embarrassed to upload their own works. Then we adjusted to the "upload time" sort, the user saw a few hours ago, someone did this dish, indicating that this dish is very popular. This is a very good picture of the menu, but the latest study may be very general, so that users have the confidence to upload their own works. After adjustment, the number of works has been slightly improved.

secondly, we let the threshold of interaction become low. We have designed several paths, there is a "concern" relationship between people, as well as mutual praise. To the kitchen friends point praise is very easy, interactive kitchen friends to allow users to upload their own work. The ecology of feedback makes the producers of the menu delight. I wrote a prescription, many people do have a sense of achievement. The community will produce some circles, they originally strangers scattered throughout the country, because the delicacy hobby together, they will head for the collective, or send gifts to each other, many popular recipes are triggered by these small circle.

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